Flexible PE body architecture that effortlessly drains the thick cream formula down to the last drop; Household cleaning packaging designed with an hourglass waist shape that fits perfectly in the palm of your hand, an asymmetrical shoulder structure that can stand upside down, and a flip-top lid that offers precise dosing.
There are two critical factors in the cream cleanser category that directly affect the user experience: The flexible body that fits perfectly in the palm when squeezing and the ability to easily pour the dense cream down to the last drop. In our Ernet Carbonated Cream Detergent packaging design project, we designed the form language of the packaging directly inspired by the soft, fluid and creamy structure of the product.
The inwardly curved "hourglass" silhouette created on the body prevents the bottle from slipping even when held with wet or soapy hands. The asymmetrical shoulder slope at the top of the packaging and the wide cap structure ensure that the cream flows uninterruptedly into the cap mouth when the bottle is turned upside down. Refreshing green tones and lemon details on the white body combine the natural cleaning power of baking soda with a visual perception of hygiene.
“Ernet Cream Detergent packaging offers a practical cleaning experience in kitchens and bathrooms with its curves compatible with human anatomy, flexible body architecture that allows for easy squeezing, and lid design that supports fluidity even when used upside down.”
Narrow waist that locks into the palm when held with wet or foamy hands, resolving finger slippage.
Drip-proof lid mouth that precisely doses the dense cream onto the sponge without overflowing.
The curve that ensures that the cream is directed uninterruptedly to the cap mouth by gravity when the bottle is turned upside down.
One of the biggest problems experienced in cream detergent packaging is that the hard bottles cannot be squeezed or the body remains collapsed after squeezing. The flexible PE raw material used in Ernet packaging pushes the cream out with light hand force and instantly regains its form when the hand is released.
Thanks to the large flat cap surface, the bottle can also be stored upside down on the shelf. This way, the creams left at the bottom of the product do not go to waste; Maximum consumption economy is achieved in sink, stove and tile cleaning.
Dynamic graphic depicting the scratch-free cleaning power of baking soda particles and the freshness of lemon.
Wide base that prevents the kitchen counter from tipping over on wet surfaces and keeps the center of gravity at the bottom.
Polymer wall that stretches easily when squeezed and maintains its original form without permanent collapse.
Curved body fits the palm perfectly when used with wet hands and prevents slipping from the hand when squeezing.
Flexible PE wall that transfers intense cream liquid onto the sponge effortlessly and returns to its previous form without deformation.
Thanks to the asymmetrical shoulder slope and wide cap, the cream can be used until the last drop without accumulating at the bottom.
Hygienic green mechanism that cuts off the cream when the flow ends and remains clean without overflowing to the edge of the lid.
Flow dynamics, squeezing force requirement and user hand habits of intensely carbonated cream.
Concept drawings of a thin waist with an inward curve, asymmetrical shoulders and lids that support an upside-down posture.
PE blow molding separation lines, wall flexibility simulation and flip-top cover assembly tolerances.
Real cream liquid squeezing tests, one-handed dosing control and drop resistance with SLA models.
Multi-cavity blow molding, white PE production, green cap assembly and retail launch.
