Designed for Camsil, Türkiye's most established brand in the cleaning category; Industrial packaging family that has maintained its uninterrupted market leadership for 6 years with its ergonomic waist form that does not slip in wet hands, EBM inflation architecture compatible with high line speed and homogeneous spray distribution.
Camsil, Turkey's well-established and reliable number in window cleaning, has been an indispensable part of millions of homes for generations. This new generation bottle and trigger mechanism we designed for the Camsil Matik product series was born with the aim of carrying the rich heritage of the brand from 1945 to the future with modern industrial packaging design language.
The main inspiration of the design; fluid movements during cleaning, non-slip palm grip security even with wet hands, and a strong silhouette that decomposes instantly on the shelf. While the curved waist geometry of the bottle establishes an organic integrity with the trigger mechanism; The brand's characteristic transparent blue color directly conveys the perception of freshness and hygiene to the consumer.
“Camsil Matik Bottle Design; is an industrial classic that reinterprets the habit of years with modern ergonomics and perfect grip feeling.”
Finger slots prevent the bottle from slipping when cleaning with wet and soapy hands.
The trigger mechanism and the bottle shoulder come together with zero gap, providing a monolithic one-piece appearance.
Rigid base geometry that prevents tipping in automatic filling conveyor lines and market shelves.
The packaging family we designed for Camsil, one of Turkey's iconic brands in the cleaning category, maintains its strong stance and success on the shelves. This packaging family architecture, which we implemented specifically for the 75th anniversary of the brand; Today, in its 81st year, Camsil Matik continues to meet consumers with the same line and ergonomics in its Floor-Wipe and Dust-Take product series.
“As an industrial designer, the greatest satisfaction is when a form you design integrates with the brand's identity and takes part in mass production uninterruptedly, not only during the launch period, but throughout the years.”
Packaging design in fast moving consumer goods (FMCG) is not just about visual appeal; It means millimeter harmony with the blow molding machines, conveyor belts and automatic labeling lines in the factory that print hundreds of bottles per minute.
Homogeneous wall thickness distribution was achieved in the Camsil Matik bottle, optimizing plastic raw material consumption. The label holder was slightly recessed into the body to prevent label friction during transportation. The ergonomic trigger mechanism distributes the pressure at the time of spraying to the glass surfaces in the form of a conical mist without concentrating it at a single point.
Angled drip stop nozzle geometry that prevents liquid from flowing into the hand after spraying.
Slot that prevents friction on the conveyor belt and boxes and increases 360° label adhesion.
Curved shoulder architecture facilitates liquid flow and adds structural strength to the bottle.
Spring force distributes the load equally to the index and middle fingers during long-term window cleaning.
A bright and smooth surface finish that directly reflects Camsil's proprietary feeling of freshness.
Precision thread mold for universal compatibility with different trigger mechanisms and filling lines.
Curve that prevents the bottle from slipping from the hand in wet cleaning environments and places the center of gravity at the base of the finger.
Inflation geometry that accelerates the mold cooling cycle and reduces the weight by distributing the wall thickness homogeneously.
The base that does not get stuck in high-speed automatic filling belts and offers maximum surface area on market shelves.
The common brand identity recognized in all Camsil packages, from the Matic spray bottle to the 2-liter Yer-Sil form.
75 years of Camsil visual memory, competitor shelf analysis and user comprehension tests.
Drawing of waist curves, trigger fit lines and shoulder proportions that stand out on the shelf.
EBM mold parting lines, wall thickness distribution analysis and 28/400 throat tolerances.
Automatic conveyor transitions, label adhesion stability and drop resistance verification.
Multi-cavity steel blow molding, transparent blue PET production and distribution to an audience of millions.
